1. Who We Are
Bean Games Limited ("we", "us", "our") is a company registered in England and Wales (Company No. 15890883) with its registered office at 53A Elm Road, Leigh-on-Sea, Essex, SS9 1SP, United Kingdom.
We are the data controller for the purposes of applicable data protection laws, including the UK GDPR.
If you have any questions about this Privacy Policy or how we use your data, please contact:
Privacy: privacy@mrbeangames.ioSupport: support@mrbeangames.io
2. Scope of This Policy
This Privacy Policy applies to all games, applications, websites, and related services operated by Bean Games Limited (the "Services"), including current and future titles across mobile devices, web browsers, and other platforms.
3. Data We Collect
We do not collect directly identifiable personal data such as your name or email address. However, we collect certain data automatically when you use our Services, including:
a) Device and Technical Data
- Device identifiers (such as IDFA, GAID)
- IP address
- Device type, operating system, and version
- Network information
b) Usage and Gameplay Data
- Game sessions and activity
- In-game events (e.g. levels completed, ads watched)
- Interaction with features and content
c) Approximate Location Data
- Derived from IP address or device settings
This data may be processed at an individual device level and may later be aggregated for analytics and reporting purposes.
4. How We Use Your Data
We use your data for the following purposes:
- To provide and operate our Services
- To improve gameplay, features, and performance
- To analyse usage and user behaviour
- To detect fraud and ensure security
- To serve advertisements (personalised or non-personalised)
5. Advertising and Analytics
We use third-party partners to deliver advertising, measure performance, and analyse how our Services are used. These partners may collect and process device and usage data in accordance with their own privacy policies.
Advertising
We work with advertising partners and mediation platforms to serve ads within our Services. This includes personalised ads where consent is provided.
Analytics and Attribution
We use analytics and attribution providers to understand how users interact with our Services and to measure marketing performance.
OBYR Platform
We may use OBYR, an affiliated advertising platform, to manage and route advertising demand. OBYR operates as part of our broader technology and business infrastructure and may process data in connection with ad delivery and performance.
6. Legal Basis for Processing
We rely on the following legal bases:
- Contract: to provide and operate the Services
- Legitimate Interests: to improve our Services, ensure security, and analyse performance
- Consent: for personalised advertising and certain tracking activities, obtained via our consent management platform (CMP)
You can withdraw your consent at any time through your device or in-app settings.
7. Data Sharing
We may share data with:
- Advertising partners and networks
- Analytics and attribution providers
- Cloud and infrastructure providers
These third parties may act as independent data controllers or processors depending on the context. They are responsible for their own data processing activities.
8. International Data Transfers
Your data may be transferred to and processed in countries outside the United Kingdom and European Economic Area, including the United States. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.
9. Data Retention
We do not maintain user accounts or directly store identifiable personal data. Data collected through third-party analytics and advertising partners is retained in accordance with their respective retention policies. We retain data only for as long as necessary to fulfil the purposes outlined in this policy.
10. Children’s Privacy
Our Services are not specifically directed at children, but may be accessible to a broad audience. We do not knowingly collect personal data from children. Where required, we rely on consent mechanisms provided by our partners before processing certain data.
11. Data Security
We implement appropriate technical and organisational measures to protect data, including secure hosting environments and access controls.
12. Your Rights
Under applicable data protection laws, you have rights including:
- Access to your data
- Correction of inaccurate data
- Erasure of your data
- Restriction of processing
- Objection to processing
To exercise your rights, please contact privacy@mrbeangames.io. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).